How I Can Help

And you reap the rewards.

MY APPROACH
PERSPECTIVE
PLANNING
IMPLEMENTATION

Your story is more than a logo + tagline. Your communications should be, too.

Why? Because you build interest, trust + loyalty when you are authentic, relevant + consistent. A communication plan helps you deliver on all three. And when you do, your business grows.

How do you build a good communication plan? With my Reflect • Check • Connect approach.

Let's take a closer look.

Reflect.

Know your values. • Know your capabilities. • Know your goals.

We examine why you're in business, what's made you successful, and what you want to accomplish.

This is key to authenticity.

Check.

Are you aligned? • What's working? • What's missing?

We assess how well your communications work together + where you're missing opportunities.

This is key to relevance.

Connect!

Develop a plan. • Deliver on it. • Measure results.

Here we tailor messages, select channels, commit to a schedule, and decide how to monitor progress.

This is key to consistency.

Perspective

Clarify • Capitalize • Prioritize

Have a few simple questions? You might get the answers you need with your complimentary consultation.

Want deeper insight? For a nominal investment, you get a custom Reflect • Check • Connect assessment to help you prioritize for better results.

Looking for ongoing counsel to ensure you make the most of your communication investments? I can consult with you on a contract basis to help you reach your goals.

SERVICES

Assessments

Assess brand authenticity, alignment + relevance.

Strategy

Propose connection strategy + high-impact priorities.

Ideas

Brainstorm creative options uniquely suited to your brand.

Recommendations

Research + recommend specific solutions for your needs.

Renewal

Scan for + share new ideas + tools to sustain brand growth.

Planning

Turn Strategy Into Action

I'll help you feel confident + in control of your communications by providing clear structure + timelines to help you succeed. You'll know what to say, when to say it + which channels to use for optimal results.

But my approach isn't for everyone. It works best with those who:

Seek lasting results by cultivating long-term relationships.
Are open to learning + applying new techniques to increase effectiveness.
Will invest time + money to achieve sustainable, long-term growth.

Services

Goals

Establish goals + methods for measurement.

Messages

Craft key messages to inform content development.

Channels

Develop plans to build new + enhance existing channels.

Cycles

Identify business cycles to guide content schedule.

Calendars

Create content calendar aligned with business cycles.

Implementation

Hire a Pro To Help You Connect

It's a lot of work to manage + implement a communication plan. If you're too busy, or overwhelmed by the task, or don't have staff for the job, I'll help you get it done.

Here's what I can do for you:

Provide oversight to ensure consistency across all communication channels.
Enhance current channels + create new ones to improve quality, relevance + impact.
Develop meaningful content that leads to greater engagement, action + loyalty.